Monday, May 17, 2010

Hyundai to launch one new car model every year in India

This seems to be an interesting strategy that Hyundai is following to introduce new models in the market every year in India.. Its a welcome move, as long as we get new models to choose from while buying a car, but hold on, why would a car manufacturer introduce new models and variants every year? Are they seeing India as a potential re-purchase market? Just like how mobile phone companies introduce new models frequently so that people with fat wallets and gadget freaks can pour in their money to change their mobile phones? Well, the issue with car comes on how to dump/dispose the old one - preference would be to sell it.. It would be a wait and watch situation to understand how well the company's new strategy works in Indian market..After all Hyundai is a great company with exceptional market penetration strategy that pulled Maruthi out of its monopoly status in small car market!!

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