Ambassador - Revived

There is an article in economic times that says Hindustan Motors is bringing in a new CEO to execute the revival plan for Ambassador. This means we will soon have our great Indian made Ambassador revived and presented in the market with a different value proposition. I would be one of those car lovers interested in buying such a great car but before that I am interested to know what kind of revival plan the company is looking at?

HM cannot go for a retro brand in case of Ambassador because the Car itself is in its retro phase now when there are luxurious cars in the market. So unlike Volkswagen which branded (retro) for its New Beetle, Ambassador cannot follow this strategy.

If the company is looking at more advancement to fit the contemporary style which could change the complete look and feel, then we will have a altogether new product (like) - who knows? this could be a profitable option!

Facelift, modifying interiors, new head lights and so on are other options left but I am more interested to see something I have never thought of!

Waiting to see you Mr.Giant!!